Vol. 14 No. 2: December 2021

View Vol. 14 No. 2: December 2021

Published: 2021-09-17

Editorial

Editorial

Jose Rojas-Mendez

vi-vii
- PDF

Articles

Impact of Demand Management in Emerging Markets

Mauro Rodríguez Marín

1-13
- PDF (Español (España))
Mobbing: A Study in the Spanish Educational Sector

Ana María Aguilera Luque

14-25
- PDF (Español (España))
Inter-Cultural Competency in International Locals and their Performance

Leonardo Liberman, David Kimber Camussetti

26-39
- PDF
A Study on the Impact of Personality Traits on Attitudes Towards Social Media Influencers

Melisa Mete

40-51
- PDF
Self-Esteem and Motivation in the School Community, How Do They Affect Admission to Higher Education?

Elías Karmach-Sánchez, Carlos Delgado-Fuentealba, Paola Zerega-Tallia, Mauricio López-Muñoz

52-59
- PDF (Español (España))
Store Format Diversification, Customer Orientation and the Performance of Foreign Retailers

Boryana V. Dimitrova, Saejoon Kim, Brent Smith, Junhee Kim

60-74
- PDF
Country Brand-Strength Index for G7 Countries and Turkey

Kübra Ulutaş

75-86
- PDF
The Key Role of Consumers’ Involvement: The Case of Organic Food Consumption

Nataly Levesque, Frank Pons

87-106
- PDF
Understanding Governance Mechanisms in Small and Medium Family Firms in Latin America

Isabel Botero, Fernando Sandoval Arzaga, Brøndsted Bullock

107-120
- PDF

Cases

Case: Masisa Venezuela - An Uncertain Ocean

Francisco Sánchez, Juan Pablo Torres, Castor Criado, Eduardo Novoa

121-131
- PDF (Español (España))