Published: 2021-09-17

Editorial

Editorial

Jose Rojas-Mendez

vi-vii

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DOI: https://doi.org/10.35692/07183992.14.2.1

Articles

Impact of Demand Management in Emerging Markets

Mauro Rodríguez Marín

1-13

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DOI: https://doi.org/10.35692/07183992.14.2.2

Mobbing: A Study in the Spanish Educational Sector

Ana María Aguilera Luque

14-25

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DOI: https://doi.org/10.35692/07183992.14.2.3

Inter-Cultural Competency in International Locals and their Performance

Leonardo Liberman, David Kimber Camussetti

26-39

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DOI: https://doi.org/10.35692/07183992.14.2.4

A Study on the Impact of Personality Traits on Attitudes Towards Social Media Influencers

Melisa Mete

40-51

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DOI: https://doi.org/10.35692/07183992.14.2.5

Self-Esteem and Motivation in the School Community, How Do They Affect Admission to Higher Education?

Elías Karmach-Sánchez, Carlos Delgado-Fuentealba, Paola Zerega-Tallia, Mauricio López-Muñoz

52-59

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DOI: https://doi.org/10.35692/07183992.14.2.6

Store Format Diversification, Customer Orientation and the Performance of Foreign Retailers

Boryana V. Dimitrova, Saejoon Kim, Brent Smith, Junhee Kim

60-74

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DOI: https://doi.org/10.35692/07183992.14.2.7

Country Brand-Strength Index for G7 Countries and Turkey

Kübra Ulutaş

75-86

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DOI: https://doi.org/10.35692/07183992.14.2.8

The Key Role of Consumers’ Involvement: The Case of Organic Food Consumption

Nataly Levesque, Frank Pons

87-106

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DOI: https://doi.org/10.35692/07183992.14.2.9

Understanding Governance Mechanisms in Small and Medium Family Firms in Latin America

Isabel Botero, Fernando Sandoval Arzaga, Brøndsted Bullock

107-120

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DOI: https://doi.org/10.35692/07183992.14.2.10

Cases

Case: Masisa Venezuela - An Uncertain Ocean

Francisco Sánchez, Juan Pablo Torres, Castor Criado, Eduardo Novoa

121-131

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DOI: https://doi.org/10.35692/07183992.14.2.11