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Vol. 3 No. 1: June 2010
Vol. 3 No. 1: June 2010
Published:
2020-05-23
Editorial
Editorial
José I. Rojas-Méndez
PDF (Español (España))
Articles
Do I believe in this brand? The moderating effect of culture on brand credibility.
Sebastian Wentrup, Raquel Castaño, Edgardo Ayala, Claudia Quintanilla
6-19
PDF (Español (España))
The Country of Origin Effect on The Purchase Intention: A Multidimensional Model
Juan Carlos Sosa Varela, Milagros Ortiz de Jesús
20-32
PDF (Español (España))
Exploring the country-of-origin indicators across product categories: The case of Mexico and Chile.
Sindy Chapa, Angela Hausman
33-49
PDF (Español (España))
Social Marketing as a New Tool of Corporate Social Responsibility: The Case of Literacy in Costa Rica
Michael D. Metzger, Maureen E. Metzger, John Ickis
50-63
PDF (Español (España))
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