Published: 2020-05-23

Editorial

Editorial

José I. Rojas-Méndez
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Articles

Do I believe in this brand? The moderating effect of culture on brand credibility.

Sebastian Wentrup, Raquel Castaño, Edgardo Ayala, Claudia Quintanilla

6-19

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The Country of Origin Effect on The Purchase Intention: A Multidimensional Model

Juan Carlos Sosa Varela, Milagros Ortiz de Jesús

20-32

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Exploring the country-of-origin indicators across product categories: The case of Mexico and Chile.

Sindy Chapa, Angela Hausman

33-49

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Social Marketing as a New Tool of Corporate Social Responsibility: The Case of Literacy in Costa Rica

Michael D. Metzger, Maureen E. Metzger, John Ickis

50-63

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