Published: 2022-06-29

Editorial

José Rojas-Méndez

vi-vii

DOI: https://doi.org/10.35692/07183992.15.1.1
DOI: https://doi.org/10.35692/07183992.15.1.2
DOI: https://doi.org/10.35692/07183992.15.1.3
DOI: https://doi.org/10.35692/07183992.15.1.4
DOI: https://doi.org/10.35692/07183992.15.1.5
DOI: https://doi.org/10.35692/07183992.15.1.6
DOI: https://doi.org/10.35692/07183992.15.1.7

Passive Consequences of Brand Hate: The Mediating Role of Brand Avoidance

Cid Gonçalves Filho, Ennius Marcus Moreira, Flavia Braga Chinelato, Marcos Ferreira Santos

77-89

DOI: https://doi.org/10.35692/07183992.15.1.8

Case Viña Concha Y Toro and its Restructuring Challenge

Francisco Sánchez, Juan Pablo Torres, María Pilar Pizarro, Ema Oyarce

90-103

DOI: https://doi.org/10.35692/07183992.15.1.9