Case: Sustainable urban agriculture. The Marie Poussepin Sisters’ Women Entrepreneurs Foundation

Abstract

The following case introduces a real project with real problems for the development of a sustainable business model. Your role is to act as a consultant and make specific recommendations based on the information provided. Your job is to: 1) examine the various initiatives attempted by the Marie Poussepin Women Entrepreneurs Foundation and 2) engage in strategic decision-making to develop recommendations for the foundation. The goal is to use the set of tools used over the semester to analyze the context and identify tactics to help the foundation in their goal of developing a sustainable initiatives business.