AKT Motos: The Motobike Market Revolution

Authors

  • Ismael Oliva Becerra Universidad de Chile
  • Camilo Mantilla Ortiz Universidad de Chile

Keywords:

Competitive strategy, management, business model, entry barriers, case study

Abstract

This case provides an overview of the motobike industry evolution in Colombia and how AKT Motos revolutionize the market with new proposals that made it different from its competitors; and how in 2010 AKT Motos faces a decision for increasing its market share without losing its strategy that allowed them to succeed in a reduced amount of time time.

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Published

2013-12-01

How to Cite

Oliva Becerra, I. ., & Mantilla Ortiz, C. (2013). AKT Motos: The Motobike Market Revolution. Multidisciplinary Business Review, 6(2), 18–38. Retrieved from https://journalmbr.net/index.php/mbr/article/view/356

Issue

Vol. 6 No. 2: December 2013

Section

Cases