AKT Motos: The Motobike Market Revolution
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Abstract
This case provides an overview of the motobike industry evolution in Colombia and how AKT Motos revolutionize the market with new proposals that made it different from its competitors; and how in 2010 AKT Motos faces a decision for increasing its market share without losing its strategy that allowed them to succeed in a reduced amount of time time.
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How to Cite
Oliva Becerra, I. ., & Mantilla Ortiz, C. (2013). AKT Motos: The Motobike Market Revolution. Multidisciplinary Business Review, 6(2), 18–38. Retrieved from https://journalmbr.net/index.php/mbr/article/view/356
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Cases