Case: Bakery Clean Wheat

Abstract

According to the International Center of Cases of TEC in Monterrey (2015), the case study method is a way of teaching in which students construct their learning from the analysis and discussion of real life experiences and situations, being this way a case the description of a situation that an organization or individual goes through. 

According to this, the case method has a didactic objective to strengthen the management skills, managerial competencies and entrepreneurship of the students. In view of the need to educate leaders in the business field, some universities have used the case study method to favour the learning process of the main professional competencies. In some of them, the case study is one of the most widely used resources because of its power to describe real business situations that students have to face. In the process, students learn both the theory of the courses and the experience of putting them into practice during case analysis. (González, 2013) The case of “Los Trigos Limpios” has as expected learning: “Implement training activities, contributing in a responsible, collaborative and committed way to the achievement of common objectives, according to the requirements of the company’s employees”. José Rojo and his partner and friend, 10 years ago opened this bakery “Los Trigos Limpios”, gradually they increased both products and human resources to their emblematic bakery. José’s partner, after a trip abroad and the evident demand for modernizing processes, incorporating healthy products, is anxious to train his collaborators. “A bakery today must have products with organic inputs, healthy and environmentally friendly, using high technology machinery”, said both partners and they are finally committed in this new stage where the collaborators will be trained. Financing through a consumer credit is the most viable choice and also faster. However the tax benefit of using a tax franchise is also an interesting choice. Both partners support their positions with regard to the urgent decision about “Los Trigos Limpios”.