Morton F, Treviño T, Zapata-Cantú L. A Conceptual Model of Organizational Culture and its Implications in the Service Sector. Multidiscip. bus. rev (Print) [Internet]. 2019 Apr. 5 [cited 2026 Apr. 25];12(1):24-37. Available from: https://journalmbr.net/index.php/mbr/article/view/268