GONÇALVES FILHO, Cid; MARCUS MOREIRA, Ennius; BRAGA CHINELATO, Flavia; FERREIRA SANTOS, Marcos. Passive Consequences of Brand Hate: The Mediating Role of Brand Avoidance. Multidisciplinary Business Review, [S. l.], v. 15, n. 1, p. 77–89, 2022. DOI: 10.35692/07183992.15.1.8. Disponível em: https://journalmbr.net/index.php/mbr/article/view/3555. Acesso em: 25 apr. 2026.