METZGER, Michael; METZGER, Maureen E.; ICKIS, John. Social Marketing as a New Tool of Corporate Social Responsibility: The Case of Literacy in Costa Rica . Multidisciplinary Business Review, [S. l.], v. 3, n. 1, p. 50–63, 2010. Disponível em: https://journalmbr.net/index.php/mbr/article/view/386. Acesso em: 25 apr. 2026.