WENTRUP, Sebastian; CASTAÑO, Raquel; AYALA, Edgardo; QUINTANILLA, Claudia. Do I believe in this brand? The moderating effect of culture on brand credibility. Multidisciplinary Business Review, [S. l.], v. 3, n. 1, p. 6–19, 2010. Disponível em: https://journalmbr.net/index.php/mbr/article/view/383. Acesso em: 25 apr. 2026.