LÓPEZ LOMELÍ, Miguel Ángel; TOLDOS, M. Paz; RENTERÍA-SALCEDO, José Antonio. Case Procter & Gamble: 188 years of dynamic capabilities development. A longitudinal case analysis. Multidisciplinary Business Review, [S. l.], v. 18, n. 2, p. 102–125, 2025. DOI: 10.35692/07183992.18.2.8. Disponível em: https://journalmbr.net/index.php/mbr/article/view/11625. Acesso em: 24 apr. 2026.