LEVESQUE, Nataly; PONS, Frank. The Key Role of Consumers’ Involvement: The Case of Organic Food Consumption . Multidisciplinary Business Review, [S. l.], v. 14, n. 2, p. 87–106, 2021. DOI: 10.35692/07183992.14.2.9. Disponível em: https://journalmbr.net/index.php/mbr/article/view/1185. Acesso em: 3 jun. 2026.